expediagroup
📊 Marketing Analytics Senior Analyst
📍 Location: Madrid, Spain (London also eligible)
💼 Employment Type: Full-Time
🆔 Job ID: #R-95078-1
🌍 About Expedia Group
Expedia Group powers global travel with innovative technology, delivering seamless, unforgettable experiences for travelers. We offer cutting-edge solutions for our partners and provide a dynamic work culture where creativity and collaboration drive success. Our brands, including Expedia®, Hotels.com®, Vrbo®, and more, are changing the future of travel.
Join us and enjoy a full benefits package, travel perks, generous leave policies, and career development opportunities, all within a global hybrid work model.
💼 Role Overview
Expedia Group is looking for a Marketing Analytics Senior Analyst to join the Private Label Solutions (PLS) division. PLS delivers tailored API and Template solutions to a variety of B2B partners worldwide, enabling them to access and remarket Expedia Group’s rates and services.
As part of the PLS Analytics team, you will lead analytical efforts to drive revenue, optimize marketing performance, and uncover opportunities across a wide range of commercial areas. Your role will be central to creating data-driven strategies that fuel decision-making and guide impactful outcomes for our B2B partners. You’ll work closely with teams across Technology, Product, Commercial, Finance, and Machine Learning.
🛠️ Key Responsibilities
- Marketing Performance Analysis: Analyze marketing campaign data to uncover trends, measure effectiveness, and identify areas for improvement. Provide actionable insights that drive engagement and revenue growth.
- Dashboard & Tracking Development: Design and implement scalable dashboards and performance tracking systems to monitor marketing impact.
- Data-Driven Insights: Conduct deep-dive analyses to identify commercial opportunities and risks, supporting business cases with clear, actionable insights.
- Strategic Recommendations: Synthesize complex data into clear, compelling recommendations that align with marketing strategies and business objectives.
- Cross-Functional Collaboration: Partner with teams in Partner Marketing, Commercial Strategy, and Analytics to ensure alignment and drive data-informed initiatives.
- Innovation & Optimization: Contribute to the enhancement of partner marketing performance through the use of data science, automation, and advanced analytics.
🎓 Qualifications & Skills
- Experience: 2+ years of experience in a data-driven commercial environment, such as e-commerce, online travel, or banking.
- Business Acumen: Strong understanding of revenue drivers, market dynamics, and key commercial performance metrics.
- Marketing Campaign Analysis: Expertise in analyzing campaign performance to identify opportunities and risks.
- Problem-Solving Mindset: Proactive and creative approach to solving complex business challenges.
- Communication: Ability to present complex data insights clearly to both technical and non-technical audiences.
- Technical Skills:
- Proficient in SQL, R, or similar languages for data analysis.
- Expertise in data visualization tools like Tableau for creating impactful dashboards.
- Strong foundation in statistical methods applied to commercial challenges.
🌟 What to Expect
- Innovation: Opportunity to innovate within one of the fastest-growing divisions of Expedia Group.
- Global Exposure: Be part of a diverse, international team with exposure to various internal and external stakeholders.
- Growth: Contribute to the growth and success of the business, while building your expertise in travel, technology, and commercial analysis.
🧳 Location & Work Model
- Work Locations: Available in London and Madrid.
- Hybrid Model: Requires at least three days in the office each week, with flexibility for remote work.
💡 Benefits & Perks
- Comprehensive Health Coverage: Medical, dental, and vision plans.
- Paid Time Off (PTO): Generous vacation days and paid leave.
- Employee Discounts: Discounts on travel services.
- 401(k): Retirement savings plan with automatic enrollment.
🌍 How to Apply
If you’re ready to make an impact and join an innovative team, apply now via the Expedia Group Careers Page.
